<aside> ☕ Before diving headfirst into book marketing, let’s take a step back and define your strategy. These questions will help you gain clarity, identify gaps, and develop an approach that aligns with your goals!

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Your Audience & Author Brand

1. Who is your ideal reader? Be specific: age range, interests, genres they love, where they hang out online. Check out this exercise HERE.
2. What emotions and themes do your books evoke? How do you want readers to feel when they see your author brand?
3. What makes your books or writing style stand out?
4. Have you developed a cohesive author brand across platforms? If not, check out this exercise HERE.

Marketing & Social Media Preferences

1. Which marketing platforms do you enjoy using the most? Why?
2. Where is your audience most active? Do you see engagement and traction on these platforms?
3. Are you utilizing community-driven marketing (Discord, Patreon, Facebook groups, etc.)? If not, would it benefit you?
4. Are you building an email list? What strategies are you using to grow it?
5. Have you optimized your author website to capture reader emails and drive book sales?
6. Have you experimented with reader magnets or bonus content to keep your audience engaged?

Time & Budget Allocation

1. How much time per week can you realistically dedicate to book marketing?
2. What marketing strategies have worked for you in the past? What hasn’t?
3. How much have you invested in your author business so far? (Cover design, ads, website, subscriptions, etc.)

Engagement & Community Building

1. Are you actively engaging with your readers beyond selling books? (e.g., social media interactions, live chats, giveaways)
2. Have you leveraged collaborations with other authors to expand your reach?