<aside> 🖤 Let’s identify your ideal reader with this exercise! The better you understand your ideal reader, the more effective your marketing will be. Use this exercise to craft a clear picture of your perfect audience and how to reach them!
</aside>
How old are they? (Does your book resonate more with younger readers, millennials, or an older audience?)
What do they do for a living? (Are they working professionals, students, stay-at-home parents? How does this affect their reading habits?)
What’s their relationship status? (Does your book appeal more to single readers, those in relationships, or married readers?)
Where do they live? (Big city, small town, rural area? Do they live alone or with family/roommates?)
Do they have kids or pets? (How does this impact their free time and reading preferences?)
Are they an introvert or extrovert? (Would they rather binge-read alone or participate in a book club?)
What kind of entertainment do they enjoy? (Movies, TV shows, music, video games—what aligns with your book’s themes?)
What’s their go-to comfort food or drink? (Could you use this in your branding, book promo, or engagement posts?)