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Your brand strategy is the core of your author business and a roadmap to support the long-term development of your author brand. An author brand helps you to understand the audience you’re talking to, how you can support them through what you and your books have to offer, and clearly convey the cohesive story behind who you are. It also allows you to showcase your personality, and is the most effective way you can deliver your personalized message to your ideal reader.
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Some of these questions are questions I use every day when working with my 1:1 author clients for brand and web design!
PRO TIP: also create a Pinterest brand board and focus on adding things like color palettes, aesthetic imagery, fonts etc
What are 5 words you would use to describe your author business? (think emotionally, not visually)
If your dream reader was talking about your brand with their friends, what would you want them to say?
What do you want to be known for? What are your goals?
What are the problems/struggles that your ideal reader experiences and how can your brand provide a solution?
What do you want readers to know about you at a glance?
How do you want your readers to feel right away when they land on your socials or website?
How do you describe your books in a way that excites your ideal reader?
What makes your books different from others in your genre?